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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Digital Product Manager at SPIN. Music + tech entrepreneur shaping the future of media through innovation and technology. Learn more about Matt.</description><title>Matt Kiser</title><generator>Tumblr (3.0; @matt-kiser)</generator><link>http://www.mattkiser.com/</link><item><title>What social music really means</title><description>&lt;p&gt;&lt;p class="p1"&gt;&lt;img alt="How people listen to music socially" src="http://media.tumblr.com/tumblr_m4yakoliYr1qz61y1.jpg"/&gt;&lt;/p&gt;
&lt;p class="p1"&gt;We like to talk about &amp;#8220;social music&amp;#8221; as it pertains to music shared with our friends across social networks. Spotify and Rdio&amp;#8217;s integration into Facebook being the obvious example of social music. But, that&amp;#8217;s not social music. Nor is Facebook&amp;#8217;s &amp;#8220;Listen with&amp;#8221; feature. Even Turntable.fm for all its interestingness is close, but not an actual social experience. &lt;/p&gt;
&lt;p class="p1"&gt;This is social music:&lt;/p&gt;
&lt;p class="p1"&gt;Imagine a &lt;a href="http://en.wikipedia.org/wiki/Venn_diagram" target="_blank"&gt;venn diagram&lt;/a&gt;. In one circle is music I like. In the other circle is music a friend likes. The overlap is the sweet spot where music crosses over from being an individual experience, to music as a social one. In the vastness of the canon of recorded music, this is the spot at which the two of us intersect &amp;#8212; this is where our musical compatibility and relationship begins. That&amp;#8217;s powerful knowledge. Now take that concept further and extend it to &lt;em&gt;music&lt;/em&gt; &lt;em&gt;recommendations&lt;/em&gt;: music you like that your friend might also like. &lt;/p&gt;
&lt;p class="p1"&gt;Think about it for a second: we don&amp;#8217;t actually know what our friends will like. Do you really have a good answer to &amp;#8220;what should I listen to?&amp;#8221; for every single one of your friends? I&amp;#8217;m an outlier and spend an extraordinary amount of time listening to music, and as good as I am at recommending it, my success rate is pitifully low. A &amp;#8220;normal&amp;#8221; person would have an even lower success rate. &lt;/p&gt;
&lt;p class="p1"&gt;The ability to make recommendations &amp;#8220;smart&amp;#8221; and personalized on a person-to-person level is what I love about working at the intersection of music, media, and technology. &lt;/p&gt;
&lt;p class="p1"&gt;If we could take this concept of social music and apply it to entire friend circles, the results would be incredibly interesting since it would highlight the natural affinity groups centered around particular artists and genres. Further, it would reveal the sub-sub-groups we form when we listen to music communally. Which, in reality, is what being social is about. &lt;/p&gt;&lt;/p&gt;</description><link>http://www.mattkiser.com/post/24205045925</link><guid>http://www.mattkiser.com/post/24205045925</guid><pubDate>Fri, 01 Jun 2012 14:22:00 -0400</pubDate><category>social</category><category>social music</category><category>music</category><category>facebook</category><category>rdio</category><category>turntable</category><category>social networking</category><category>music recommendations</category><category>venn diagram</category></item><item><title>Untangling the Culture of Distraction</title><description>&lt;p&gt;&lt;img alt="How to fix the culture of distraction" src="http://media.tumblr.com/tumblr_m4witumfpj1qz61y1.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;Fantastic read by Joe Kraus on the culture of distraction we&amp;#8217;ve created for ourselves with new technologies.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Gaps used to happen all the time. Now they’re disappearing. You’re eating lunch with a friend and they excuse themselves to the restroom. A gap. Now, you pull our your phone &lt;strong&gt;because being unstimulated makes you feel anxious&lt;/strong&gt;. Waiting time in a line at the bank? Used to be a gap. Now it’s an opportunity to send an email or a text.&lt;/p&gt;
&lt;p&gt;We didn’t think gap time and “boredom” were valuable. Now that we’re losing it, we get a sense of just how valuable it was.&lt;/p&gt;
&lt;p&gt;Simply put, at the heart of &lt;strong&gt;creativity, insight, imagination and humaneness is an ability to pay attention to ANYTHING – our ideas, our line of thinking, each other.&lt;/strong&gt; And that is what’s most threatened.&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://joekraus.com/were-creating-a-culture-of-distraction" target="_new"&gt;Joe Kraus&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.mattkiser.com/post/24141522594</link><guid>http://www.mattkiser.com/post/24141522594</guid><pubDate>Thu, 31 May 2012 15:17:00 -0400</pubDate><category>culture</category><category>distraction</category><category>technology</category><category>iphone</category><category>ipad</category><category>smart phone</category></item><item><title>Mary Meeker on the State of the Web</title><description>&lt;a href="http://allthingsd.com/20120530/mary-meekers-internet-trends-live-at-d10-slides/"&gt;Mary Meeker on the State of the Web&lt;/a&gt;: &lt;blockquote&gt;
&lt;p&gt;This year, Mary Meeker brings her famous annual Internet Trends report to &lt;strong&gt;D10&lt;/strong&gt;, where she just appeared onstage.&lt;/p&gt;
&lt;p&gt;Meeker, a partner at Kleiner Perkins Caufield &amp; Byers and former financial analyst, is describing what she calls “the re-imagination of nearly everything” powered by mobile and social, with a torrent of slides tracing what was then and what is now. For example: News outlets are reimagined on Twitter, note-taking is reimagined on Evernote, scrapbooking is reimagined on Pinterest.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.mattkiser.com/post/24140943960</link><guid>http://www.mattkiser.com/post/24140943960</guid><pubDate>Thu, 31 May 2012 15:06:15 -0400</pubDate><category>mary meeker</category><category>d10</category><category>state of the web</category><category>internet trends</category></item><item><title>Life Advice from Pete Rose</title><description>&lt;ol&gt;&lt;li&gt;Be Aggressive &lt;/li&gt;
&lt;li&gt;Be More Aggressive&lt;/li&gt;
&lt;li&gt;Never Be Satisfied&lt;/li&gt;
&lt;/ol&gt;&lt;p&gt;(via &lt;em&gt;&lt;a href="http://9/another-30-films-subjects-stories-captured-our-attention" target="_blank"&gt;Here Now&lt;/a&gt;&lt;/em&gt;)&lt;/p&gt;</description><link>http://www.mattkiser.com/post/23547543165</link><guid>http://www.mattkiser.com/post/23547543165</guid><pubDate>Tue, 22 May 2012 12:00:19 -0400</pubDate><category>pete rose</category><category>baseball</category><category>hall of fame</category><category>advice</category></item><item><title>Avoiding Depression While Not Running a $1B Company</title><description>&lt;a href="http://smalldogsbigdogs.tumblr.com/post/23291496479/avoiding-depression-while-not-running-a-1b-company"&gt;Avoiding Depression While Not Running a $1B Company&lt;/a&gt;: &lt;p&gt;So good. &lt;/p&gt;
&lt;p&gt;&lt;a class="tumblr_blog" href="http://smalldogsbigdogs.tumblr.com/post/23291496479/avoiding-depression-while-not-running-a-1b-company" target="_blank"&gt;smalldogsbigdogs&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Instagram sells for $1B. Evernote is now valued at $1B. Pinterest at $1.5B. 3 month old companies coming out of YCombinator are getting investments based on $10M+ valuations. And today will be the Facebook IPO which will &lt;a href="http://home.inklingmarkets.com/markets/43613" target="_blank"&gt;likely put a market cap on the company north of $100B&lt;/a&gt;.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.mattkiser.com/post/23299046540</link><guid>http://www.mattkiser.com/post/23299046540</guid><pubDate>Fri, 18 May 2012 14:09:52 -0400</pubDate></item><item><title>SPIN Play for iPad Wins Digital Tablet App of the Year Award from the Society of Publication Designers</title><description>&lt;p&gt;&lt;img alt="SPIN Play for iPad wins an SPD47 award for Digital Tablet App of the Year" src="http://media.tumblr.com/tumblr_m40m5eied21qz61y1.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;On Friday, the Society of Publication Designers honored SPIN Play for iPad with the tablet app of the year award at the &lt;a href="http://www.spd.org/2012/03/spd-47-medal-finalists-magazin.php" target="_blank"&gt;47th annual SPD&amp;#8217;s&lt;/a&gt;. Marisa Gallagher, VP/ECD of CNN Mobile, said &amp;#8220;SPIN got me back into wanting to listen to music.&amp;#8221;&lt;/p&gt;
&lt;p&gt;For those keeping score at home, this is the fourth major award that SPIN Play has won. Previously, we&amp;#8217;ve won awards and honors for being inducted into the &lt;a href="http://www.mattkiser.com/post/22325349980/spin-play-for-ipad-inducted-into-the-itunes-app-store" target="_blank"&gt;Apple iTunes App Store Hall of Fame&lt;/a&gt;, winning a &lt;a href="http://www.mattkiser.com/post/21980866713/spin-play-for-ipad-wins-a-2011-media-vanguard-award" target="_blank"&gt;2011 Media Vanguard Award&lt;/a&gt; and a &lt;a href="http://www.mattkiser.com/post/22325017443/spin-play-for-ipad-is-a-2012-how-interactive-design" target="_blank"&gt;2011 HOW Interactive Design Award&lt;/a&gt;. SPIN Play was also recognized by the &lt;a href="http://www.mattkiser.com/post/23037999978/spin-play-for-ipad-a-digital-ellies-finalist" target="_blank"&gt;American Society of Magazine Editors as a Digital Ellies finalist in February&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;&lt;iframe frameborder="0" height="281" src="http://player.vimeo.com/video/36662939" width="500"&gt;&lt;/iframe&gt;&lt;/p&gt;</description><link>http://www.mattkiser.com/post/23037429051</link><guid>http://www.mattkiser.com/post/23037429051</guid><pubDate>Mon, 14 May 2012 09:53:00 -0400</pubDate><category>spd</category><category>spd47</category><category>spin</category><category>spin magazine</category><category>spin play</category><category>ipad</category><category>apple</category><category>award</category><category>digital</category><category>digital tablet</category><category>app of the year</category></item><item><title>Best Media Links of the Week</title><description>&lt;p&gt;&lt;img alt="best media links about social networking, social media, media, content, sharing, community, people, and you!" src="http://media.tumblr.com/tumblr_m3v5peFRs91qz61y1.jpg"/&gt;&lt;/p&gt;

&lt;p&gt;Here&amp;#8217;s the quick, weekly roundup of links you need to read. It&amp;#8217;s interesting that this week all but one link centers around the evolution of digital publishers, from The Atlantic downplaying SEO, to audience development trumpeting content, to former Huffington Post members starting a new kind of journalism incubator. Go forth and create awesome!&lt;/p&gt;
&lt;ol&gt;&lt;li&gt;&lt;a href="http://mashable.com/2012/05/09/the-atlantic-social-over-seo-strategy/" target="_blank"&gt;Why ‘The Atlantic’ No Longer Cares About SEO&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.forbes.com/sites/lewisdvorkin/2012/04/30/inside-forbes-the-9-realities-of-building-a-sustainable-model-for-journalism/" target="_blank"&gt;The 9 Realities of Building a Sustainable Model for Journalism&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.fastcompany.com/1836171/give-yourself-an-emotional-workout?partner=leadership_newsletter" target="_blank"&gt;Do One Emotionally Difficult Thing Every Day&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://allthingsd.com/20120507/content-is-no-longer-king/" target="_blank"&gt;Content Is No Longer King&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://gigaom.com/2012/05/09/in-a-soho-lab-huffpo-mafia-rekindles-the-old-magic/" target="_blank"&gt;In a SoHo Lab, HuffPo Mafia rekindles the old magic&lt;/a&gt;&lt;/li&gt;
&lt;/ol&gt;</description><link>http://www.mattkiser.com/post/22842379795</link><guid>http://www.mattkiser.com/post/22842379795</guid><pubDate>Fri, 11 May 2012 11:04:00 -0400</pubDate><category>media</category><category>links</category><category>the atlantic</category><category>seo</category><category>journalism</category><category>sustainable</category><category>realities</category><category>emotions</category><category>content</category><category>king</category><category>soho</category><category>labs</category><category>huffpo</category><category>huffingtonpost</category></item><item><title>SPIN Play for iPad is a 2012 HOW Interactive Design Awards Winner</title><description>&lt;p&gt;&lt;img alt="SPIN Play for iPad wins interactive design award from HOW Magazine" src="http://media.tumblr.com/tumblr_m3gget2g3e1qz61y1.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;We just won a &lt;a href="http://www.howinteractivedesign.com/2012-how-interactive-design-awards-winners" target="_blank"&gt;2012 HOW Interactive Design award for SPIN Play for iPad&lt;/a&gt;, which is a design competition that recognizes awesome interaction design, blog design, app design, and amazing interactive projects as well as inspiring website design. &lt;/p&gt;
&lt;p&gt;SPIN Play has previously &lt;a href="http://www.mattkiser.com/post/21980866713/spin-play-for-ipad-wins-a-2011-media-vanguard-award" target="_blank"&gt;won a 2011 Media Vanguard Award&lt;/a&gt;, as well as being inducted into the &lt;a href="http://www.mattkiser.com/post/22325349980/spin-play-for-ipad-inducted-into-the-itunes-app-store" target="_blank"&gt;iTunes App Store iPad Hall of Fame&lt;/a&gt;. Wee!&lt;/p&gt;</description><link>http://www.mattkiser.com/post/22325017443</link><guid>http://www.mattkiser.com/post/22325017443</guid><pubDate>Thu, 03 May 2012 12:34:00 -0400</pubDate><category>spin</category><category>spin magazine</category><category>spin play</category><category>ipad</category><category>itunes</category><category>hall of fame</category><category>media vangaurd</category><category>award</category><category>blog</category><category>blog design</category><category>interaction design</category><category>app design</category><category>interactive projects</category><category>website design</category></item><item><title>John Cleese on Creativity </title><description>&lt;p&gt;&lt;iframe frameborder="0" height="360" src="http://www.youtube.com/embed/VShmtsLhkQg" width="480"&gt;&lt;/iframe&gt;&lt;/p&gt;</description><link>http://www.mattkiser.com/post/22195449901</link><guid>http://www.mattkiser.com/post/22195449901</guid><pubDate>Tue, 01 May 2012 11:36:14 -0400</pubDate><category>john cleese</category><category>creativity</category><category>space</category><category>time</category><category>confidence</category></item><item><title>Weekend Tweet Link Roundup</title><description>&lt;div&gt;
&lt;blockquote class="twitter-tweet"&gt;
&lt;p&gt;The One Product That Makes Apple a Trillion-Dollar Company - &amp;#8220;There’s a reason why crack and apps are the same price.&amp;#8221; &lt;a href="http://t.co/u1vzrZ0J" title="http://www.launch.co/blog/the-one-product-that-makes-apple-a-trillion-dollar-company-o.html" target="_blank"&gt;launch.co/blog/the-one-p…&lt;/a&gt;&lt;/p&gt;
— Matt Kiser (@Matt_Kiser) &lt;a href="https://twitter.com/Matt_Kiser/status/196771174741585920" data-datetime="2012-04-30T01:21:18+00:00" target="_blank"&gt;April 30, 2012&lt;/a&gt;&lt;/blockquote&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;blockquote class="twitter-tweet"&gt;
&lt;p&gt;&amp;#8220;Data-powered intelligence simply makes the task of maximizing clicks more scalable and efficient&amp;#8221; &lt;a href="http://t.co/G8AmnJls" title="http://www.guardian.co.uk/media-network/media-network-blog/2012/apr/26/science-social-attention" target="_blank"&gt;guardian.co.uk/media-network/…&lt;/a&gt;&lt;/p&gt;
— Matt Kiser (@Matt_Kiser) &lt;a href="https://twitter.com/Matt_Kiser/status/196703456889806849" data-datetime="2012-04-29T20:52:13+00:00" target="_blank"&gt;April 29, 2012&lt;/a&gt;&lt;/blockquote&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;blockquote class="twitter-tweet"&gt;
&lt;p&gt;The newsonomics of 99-cent media - &amp;#8220;it’s about establishing a new relationship&amp;#8221; &lt;a href="http://t.co/mIbVUCqs" title="http://www.niemanlab.org/2012/04/the-newsonomics-of-99-cent-media/" target="_blank"&gt;niemanlab.org/2012/04/the-ne…&lt;/a&gt;&lt;/p&gt;
— Matt Kiser (@Matt_Kiser) &lt;a href="https://twitter.com/Matt_Kiser/status/196703456478765056" data-datetime="2012-04-29T20:52:13+00:00" target="_blank"&gt;April 29, 2012&lt;/a&gt;&lt;/blockquote&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;blockquote class="twitter-tweet"&gt;
&lt;p&gt;5 Tips for Great Content Curation &lt;a href="http://t.co/SwYQoLXo" title="http://mashable.com/2012/04/27/tips-great-content-curation/" target="_blank"&gt;mashable.com/2012/04/27/tip…&lt;/a&gt;&lt;/p&gt;
— Matt Kiser (@Matt_Kiser) &lt;a href="https://twitter.com/Matt_Kiser/status/196703436492902400" data-datetime="2012-04-29T20:52:08+00:00" target="_blank"&gt;April 29, 2012&lt;/a&gt;&lt;/blockquote&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;blockquote class="twitter-tweet"&gt;
&lt;p&gt;&amp;#8220;Scarcity isn&amp;#8217;t the problem anymore, overabundance is.&amp;#8221; So true. RT The New Media Value Chain - &lt;a href="http://t.co/shGEzoab" title="http://www.digitaltonto.com/2012/the-new-media-value-chain/" target="_blank"&gt;digitaltonto.com/2012/the-new-m…&lt;/a&gt; (via @&lt;a href="https://twitter.com/Digitaltonto" target="_blank"&gt;Digitaltonto&lt;/a&gt;)&lt;/p&gt;
— Matt Kiser (@Matt_Kiser) &lt;a href="https://twitter.com/Matt_Kiser/status/195524701618044928" data-datetime="2012-04-26T14:48:16+00:00" target="_blank"&gt;April 26, 2012&lt;/a&gt;&lt;/blockquote&gt;
&lt;/div&gt;</description><link>http://www.mattkiser.com/post/22165569691</link><guid>http://www.mattkiser.com/post/22165569691</guid><pubDate>Mon, 30 Apr 2012 21:55:17 -0400</pubDate><category>data</category><category>newsonomics</category><category>content curation</category><category>tips</category><category>apple</category><category>crack</category><category>scarcity</category><category>new media</category><category>value</category></item><item><title>Yes.</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m30hlmYpbo1qcv8f0o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Yes.&lt;/p&gt;</description><link>http://www.mattkiser.com/post/21756948641</link><guid>http://www.mattkiser.com/post/21756948641</guid><pubDate>Tue, 24 Apr 2012 21:50:00 -0400</pubDate><category>iphone</category><category>apple</category><category>jonathan ive</category><category>ipad</category><category>ipod</category><category>macbook</category></item><item><title>"When smart people who care get frustrated, something is wrong."</title><description>““When smart people who care get frustrated, something is wrong.””&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;(via &lt;a href="http://sethgodin.typepad.com/seths_blog/2012/04/when-smart-people-work-for-big-companies.html" target="_blank"&gt;Seth Godin&lt;/a&gt;)&lt;/em&gt;</description><link>http://www.mattkiser.com/post/21754892253</link><guid>http://www.mattkiser.com/post/21754892253</guid><pubDate>Tue, 24 Apr 2012 21:26:00 -0400</pubDate><category>seth godin</category><category>work</category><category>frustration</category><category>career</category><category>companies</category><category>jobs</category></item><item><title>Happiness, Productivity, and Effectiveness at Work</title><description>&lt;blockquote&gt;
&lt;p&gt;“You’ve got to find what you love. And that is as true for your work as it is for your lovers … If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” –Steve Jobs, 2005&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;One of my all-time favorite blog posts by Zen Habits is the post &amp;#8220;&lt;a href="http://zenhabits.net/finding-the-work-you-love/" target="_blank"&gt;The Five Things You Need to Know About Finding the Work You Love&lt;/a&gt;.&amp;#8221;&lt;/p&gt;
&lt;p&gt;When you have respect and admiration for what you do professionally, you will do great things. When you lack that respect and belief in what you do, you&amp;#8217;re easily frustrated and annoyed. Tap into why you do what you do, and adjust accordingly. &lt;/p&gt;
&lt;p&gt;Watch: Steve Jobs Stanford Commencement Speech, 2005&lt;/p&gt;
&lt;p&gt;&lt;iframe frameborder="0" height="360" src="http://www.youtube.com/embed/D1R-jKKp3NA" width="480"&gt;&lt;/iframe&gt;&lt;/p&gt;</description><link>http://www.mattkiser.com/post/21691687173</link><guid>http://www.mattkiser.com/post/21691687173</guid><pubDate>Mon, 23 Apr 2012 22:17:12 -0400</pubDate><category>steve jobs</category><category>apple</category><category>stanford</category><category>zen habits</category><category>professional</category><category>work</category><category>profession</category><category>jobs</category><category>happiness</category><category>productivity</category><category>effectiveness</category></item><item><title>The Blueprint: A Five-Point Plan for the Future of Media</title><description>&lt;p&gt;&lt;img alt="How the future of media will be radically different" src="http://media.tumblr.com/tumblr_m2wwehvmmF1qz61y1.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;At SPIN, &lt;a href="http://www.mattkiser.com/post/18380853196/spins-new-world" target="_blank"&gt;we believe that magazine-grade music journalism on the Web&lt;/a&gt; is the future of our business; premium content pays in other words. If that sounds scary in a world of Demand Media and SEO wizardry, just look at &lt;a href="http://www.digiday.com/publishers/under-espns-tutelage-grantland-plows-ahead/" target="_blank"&gt;what Bill Simmons has done with Grantland&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;This post is inspired by a recent article in the Columbia Journalism Review about &lt;a href="http://www.cjr.org/cover_story/six_degrees_of_aggregation.php?page=all" target="_blank"&gt;how the Huffington Post came to dominate the media industry&lt;/a&gt;, just as much as &lt;a href="http://www.startuplessonslearned.com/" target="_blank"&gt;Eric Ries&amp;#8217; book &lt;em&gt;The Lean Startup&lt;/em&gt;&lt;/a&gt;, which details a methodology for rapid and continuous product development. And, it&amp;#8217;s hard to talk about the future of media without mentioning this &lt;a href="http://www.charlierose.com/view/interview/12308" target="_blank"&gt;Charlie Rose interview with BuzzFeed founder Jonah Peretti&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Taken together it&amp;#8217;s clear that media companies need to evolve. And, love it or hate it, but HuffPo is awe-inspiring. It shows us both as much the way forward as it does the major pitfalls to avoid. BuzzFeed in many cases is the amplification of the successful tactics HuffPo has used. I strongly believe content companies need to place the five points detailed below at the heart of their mission if they are to survive the ever-evolving digital media landscape.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;1. Connected&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Everything you do, you must &lt;em&gt;believe in&lt;/em&gt;. Make authentic connections with your audience and appreciate the time they invest in you. Strive to only add value. Empower your audience and turn weak relationships into strong ones. You and your audience are a participatory, symbiotic family. Don&amp;#8217;t betray them.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;2. Sticky&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;You must be able to explain &lt;em&gt;what you do &lt;/em&gt;in a single sentence. Find your core idea and unexpectedly surprise your audience with it. They need to easily grasp, believe, and remember that idea later. Stickiness is about emotional stories. It&amp;#8217;s what gets shared. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;3. Contagious&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A contagion puts the emphasis on being very infectious, easily transmitted, and severely communicable &amp;#8212; this is different than &amp;#8220;going viral.&amp;#8221; People sculpt their personas online through the sharing of content they believe defines them. It&amp;#8217;s human nature to seek out and find enjoyment through mutual, shared emotional experiences with friends. Don&amp;#8217;t be fooled: social has replaced search as the starting point.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;4. Disruptive&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The business model must change. The editorial imperative must change. We need to see editorial teams intimately aware of the business implications of content decisions and be empowered to iterate as needed to create sustainable content. The same goes for the business teams and their respect for the editorial process as editorial and branded content become more tightly integrated. There is no more important place to affect change at a media company than to marry the Lean methodologies of build-measure-learn to the editorial workflow. Understanding &lt;em&gt;what&lt;/em&gt; works, &lt;em&gt;why&lt;/em&gt; it works, and &lt;em&gt;how&lt;/em&gt; to repeat those successes is the key to how you stay in business. Remember: build-measure-learn-iterate.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;5. Voracious&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Media companies must stop looking to their past in an attempt to preserve their future. We need media to be innovative and to think of the value they can provide beyond the article. Turning content into a service-orientated product is the greatest missed opportunity for media companies. It&amp;#8217;s how we make media useful again.&lt;/p&gt;</description><link>http://www.mattkiser.com/post/21626093850</link><guid>http://www.mattkiser.com/post/21626093850</guid><pubDate>Sun, 22 Apr 2012 23:01:00 -0400</pubDate><category>media</category><category>newspaper</category><category>magazine</category><category>media industry</category><category>music</category><category>technology</category><category>future</category><category>future of media</category><category>future of the news</category></item><item><title>Listen First, Read Second: SPIN.com's New Streaming Audio Player</title><description>&lt;p&gt;Now you can listen to SPIN.com. Literally. &lt;/p&gt;
&lt;p&gt;I&amp;#8217;m incredibly excited to announce that we just soft launched the new &lt;a href="http://www.spin.com" target="_blank"&gt;SPIN.com&lt;/a&gt; streaming audio player. It&amp;#8217;s a persistent, &amp;#8220;toolbar&amp;#8221; that puts the music first, sitting at the very top of SPIN.com and allows you to literally flip your experience from a read-first to a listen-first one. &lt;/p&gt;
&lt;p&gt;Right now you&amp;#8217;ll find a tightly curated list of new music (albums, tracks, and playlists) you can stream for free, and more importantly legally. This follows our recent Spotify integration where &lt;a href="http://www.spin.com/blogs/spotify-now-plays-well-others" target="_blank"&gt;you can now listen to more than 7,000 of our music reviews&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;This is the way a music blog should be: combining magazine-grade editorial content with the ability to seamlessly and simultaneously listen to what you&amp;#8217;re reading about. Zero friction. Zero interruptions.&lt;/p&gt;
&lt;p&gt;I think TechCrunch said it best in their &lt;a href="http://www.mattkiser.com/post/18017193391/shots-fired-exclusive-first-look-at-spins-new" target="_blank"&gt;video demo of the player&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt;…SPIN is finally treating its website like a product instead of just another music news site. It will be a place to go to not just to learn about music, but to experience it.&lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;We hope you like it as much as we do. There&amp;#8217;s plenty more to come. Stay tuned.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_m2sohawYbe1qz61y1.jpg"/&gt;&lt;/p&gt;</description><link>http://www.mattkiser.com/post/21449585994</link><guid>http://www.mattkiser.com/post/21449585994</guid><pubDate>Fri, 20 Apr 2012 16:29:00 -0400</pubDate><category>music</category><category>streaming</category><category>spotify</category></item><item><title>Essential Reading: Music, Tech, &amp; Media - 4/11/12</title><description>&lt;p&gt;&lt;span&gt;&lt;img src="http://media.tumblr.com/tumblr_m2bnzkISxQ1qz61y1.png"/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Five things you need to know today in the world of music, technology and media:&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;&lt;li&gt;&lt;a href="http://www.spin.com/blogs/spotify-now-plays-well-others" target="_blank"&gt;Listen to over 7,000 SPIN.com album reviews with the Spotify Play Button&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.paidcontentstrategies.com/digital-leadership/8-traits-your-digital-leader-must-have/" target="_blank"&gt;8 Traits Your digital Leader Must Have&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.quora.com/Jeremy-Caplan/Resources-for-Entrepreneurial-Journalists" target="_blank"&gt;Resources for Entrepreneurial Journalists&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;&lt;a href="http://blogs.telegraph.co.uk/culture/lucyjones/100062337/are-we-losing-our-respect-for-music/" target="_blank"&gt;Are we losing our respect for music?&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.mediabizbloggers.com/media-biz-bloggers/New-Media-vs-Old-A-False-Dilemma---Evan-Shapiro.html?utm_source=feedburner&amp;amp;utm_medium=email&amp;amp;utm_campaign=Feed%3A+MediaBusinessBloggers+%28MediaBizBloggers%29" target="_blank"&gt;New Media vs. Old: A False Dilemma&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://blog.findings.com/post/20527246081/how-we-will-read-clay-shirky" target="_blank"&gt;Bonus: How We Will Read: Clay Shirky&lt;/a&gt;&lt;/li&gt;
&lt;/ol&gt;</description><link>http://www.mattkiser.com/post/20906548311</link><guid>http://www.mattkiser.com/post/20906548311</guid><pubDate>Wed, 11 Apr 2012 11:50:46 -0400</pubDate><category>spotify</category><category>music</category><category>media</category><category>technolog</category><category>new media</category><category>old media</category><category>clay shirky</category><category>entrepreneurial journalism</category></item><item><title>Essential Reading: Music, Tech, &amp; Media - 4/4/12</title><description>&lt;p&gt;&lt;div&gt;&lt;img alt="Essential Media, Tech, and Music Reading for April, 4, 2012" src="http://media.tumblr.com/tumblr_m1yll7pQpO1qz61y1.png"/&gt;&lt;/div&gt;
&lt;div&gt;&lt;/div&gt;
&lt;div&gt;Five things you need to know today in the world of music, technology and media:&lt;/div&gt;
&lt;ol&gt;&lt;li&gt;&lt;a href="http://blogs.hbr.org/taylor/2012/04/its_not_what_you_sell_its_what.html" target="_blank"&gt;It&amp;#8217;s Not What You Sell, It&amp;#8217;s What You Believe&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://blogs.ft.com/material-world/2012/04/02/can-fashion-save-publishing-and-vice-versa/" target="_blank"&gt;Can fashion save publishing (and vice versa)?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://gigaom.com/2012/04/03/why-digital-native-media-will-almost-always-win/" target="_blank"&gt;Why digital-native media will (almost) always win&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://gigaom.com/2012/04/03/instapaper-readability-and-monetizing-other-peoples-content/" target="_blank"&gt;Instapaper, Readability and monetizing other people’s content&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.theverge.com/2012/4/3/2912487/david-carr-interview-dnp" target="_blank"&gt;David Carr on curation, crowdsourcing, and the future of journalism&lt;/a&gt;&lt;/li&gt;
&lt;/ol&gt;&lt;/p&gt;</description><link>http://www.mattkiser.com/post/20467171306</link><guid>http://www.mattkiser.com/post/20467171306</guid><pubDate>Wed, 04 Apr 2012 10:33:25 -0400</pubDate><category>essential</category><category>must read</category><category>music</category><category>tech</category><category>technology</category><category>music industry</category><category>music business</category><category>media business</category><category>media industry</category></item><item><title>SPIN Play for iPad a Digital Ellies Finalist</title><description>&lt;p&gt;&lt;img alt="SPIN Play for iPad is a 2012 American Society of Magazine Editors Digital Ellie Award Nominee" src="http://media.tumblr.com/tumblr_m40nkn1LwY1qz61y1.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;The American Society of Magazine Editors (ASME) announced today that SPIN Play for iPad is a 2012 finalist for the National Magazine Awards for Digital Media! More than 270 publications entered the National Magazine Awards, and 90 industry leaders served as Digital Ellies judges.&lt;/p&gt;
&lt;p&gt;We&amp;#8217;re nominated for best tablet edition, which honors magazine editions published on tablets and e-readers. We&amp;#8217;re up against Golf Digest, GQ, National Geographic, and The New Yorker.&lt;/p&gt;</description><link>http://www.mattkiser.com/post/23037999978</link><guid>http://www.mattkiser.com/post/23037999978</guid><pubDate>Tue, 28 Feb 2012 00:00:00 -0500</pubDate></item><item><title>SPIN's New World</title><description>&lt;p&gt;&lt;img alt="New SPIN.com early sketches." src="http://media.tumblr.com/tumblr_m025tfFpRS1qz61y1.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;SPIN Media&amp;#8217;s Creative Director takes you behind the scenes of the reimagining of a brand:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Last April, the SPIN staff realized we were at a crossroads. With the current state of the publishing industry, we had two choices: 1) To continue to incrementally transition from the old model of a primary magazine and a secondary website; or 2) To completely re-think how a media company should look in 2012.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;We decided to re-think.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;SPIN.com now becomes the centerpiece of the SPIN brand. The new website will cover everything in a more timely manner, whether that&amp;#8217;s breaking news, the latest albums, or interactive content such as streaming music.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;(via &lt;a href="http://www.spin.com/articles/welcome-spins-new-world" target="_blank"&gt;SPIN.com&lt;/a&gt;)&lt;/p&gt;</description><link>http://www.mattkiser.com/post/18380853196</link><guid>http://www.mattkiser.com/post/18380853196</guid><pubDate>Mon, 27 Feb 2012 10:33:57 -0500</pubDate><category>spin</category><category>spin magazine</category><category>website</category><category>brand</category><category>brand strategy</category></item><item><title>Behind the SPIN Magazine Redesign</title><description>&lt;p&gt;&lt;img alt="SPIN's redesign" src="http://media.tumblr.com/tumblr_lzrkafHVuk1qz61y1.jpg"/&gt;&lt;/p&gt;

&lt;blockquote&gt;
&lt;p&gt;By changing the way it uses its media platforms, SPIN changed its strategy for how it presents music journalism. News, reviews, and playlists would be more relevant online, and long form essays with big art sequences could be more invigorating on paper. This strategy was the impetus for our redesign of SPIN magazine, and digital juggernaut Area 17&amp;#8217;s redesign of the website, whom we collaborated with during the brand relaunch.&lt;/p&gt;
&lt;p&gt;We drew on the rich heritage of 80&amp;#8217;s/90&amp;#8217;s SPIN, a no-nonsense, bold, and considered approach to music journalism.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;(via &lt;a href="http://everything-type-company.com/SPIN-magazine-redesign.html" target="_blank"&gt;ETC&lt;/a&gt;)&lt;/p&gt;
&lt;p&gt;&lt;img alt="Behind the SPIN Magazine Redesign" src="http://media.tumblr.com/tumblr_lzrkb75g8O1qz61y1.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt="How SPIN Magazine Redesigned Itself" src="http://media.tumblr.com/tumblr_lzrkbdjx381qz61y1.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt="What the new SPIN Magazine looks like" src="http://media.tumblr.com/tumblr_lzrkbzsOm61qz61y1.jpg"/&gt;&lt;/p&gt;</description><link>http://www.mattkiser.com/post/18030708671</link><guid>http://www.mattkiser.com/post/18030708671</guid><pubDate>Tue, 21 Feb 2012 17:14:18 -0500</pubDate><category>spin</category><category>spin magazine</category><category>music</category><category>music magazine</category><category>redesign</category><category>print</category><category>media</category></item></channel></rss>

